With Sound Branding Ideas

Your brand's sonic identity, built to scale.

An audio branding partner with four decades of hits. We design the sound logos, anthems and voice that make your brand instantly recognizable, and keep it consistent across every market, channel and screen.

Cary Reich on audio branding โ–ถ Cary on audio branding

Why it matters now

Audiences hear you before they see you

With smart speakers, podcasts and short-form video everywhere, sound is doing more brand work than ever. A deliberate audio identity turns every touchpoint into a moment of recognition.

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Sound Logos

A 2โ€“5 second sonic signature, the audio equivalent of your logo, that audiences learn and remember.

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Brand Anthems

A flexible musical theme that flexes from a full 60s spot to a 5s sting while always sounding like you.

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Voice & VO System

A consistent voice and talent roster so every market, ad and IVR sounds on-brand.

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Audio Guidelines

A simple playbook so your agencies and franchisees deploy the sound correctly everywhere.

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Multi-Location Rollout

Localized variants for franchises and station groups, built from one master identity.

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Refresh & Rebrand

Modernize a dated sound or unify a fragmented one without losing the equity you've built.

Cary Reich, composer, at the piano

The composer behind the sound

Four decades of hits, straight from the source

Cary Reich has built audio identities trusted by radio and TV stations across the country, and by brands large and small. Work with him and there's no layer of account managers between you and the music. You deal directly with the composer, so the sound stays true and the timeline stays tight.

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For agencies & resellers

Marketing agency or reseller?

We offer white-label jingle and audio-branding production you can deliver to your clients under your own brand.

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FAQ

Audio branding questions

What's the difference between a jingle and audio branding?

A jingle is one catchy song. Audio branding is the full system, sound logo, anthem, voice and guidelines, that keeps you recognizable across every channel. Many brands start with a jingle and grow into a complete identity.

How much does audio branding cost?

It varies with scope, length and usage rights, from a few hundred dollars for a focused piece to several thousand for a full identity system. Initial consultations are free.

Can you work with our existing agency?

Absolutely. We frequently act as the audio specialist alongside in-house teams and creative agencies, delivering production-ready assets and guidelines.

Do you handle franchises and multiple markets?

Yes, we build one master identity and localized variants so every location sounds consistent.