by Cary Reich | Jan 24, 2024 | Creative Jingle Composition
You’re wading through a sea of information, but the catchy tune from a radio ad from a bygone era clings to your memory like a ship’s figurehead. Understanding why certain jingles become mental stowaways involves unpacking the interplay between neural...
by Cary Reich | Jan 22, 2024 | Sound Logo Creation
In an era where the market landscape is saturated with visual stimuli, sound logos emerge as an integral component in creating a unique brand identity. These brief yet impactful auditory cues serve as an aural handshake between a brand and its audience, offering an...
by Cary Reich | Jan 1, 2024 | Creative Jingle Composition
In an increasingly cluttered advertising landscape, creating a distinctive and memorable jingle can be a pivotal factor in the brand recognition and consumer recall that businesses crave. When considering the engagement of commercial jingle writers, it is imperative...
by Cary Reich | Dec 22, 2023 | Ad Campaign Jingles
It’s no coincidence that Santa Claus comes to mind when you think of Christmas; his image is synonymous with joy and giving. You know him as the merry figure who champions the spirit of service, but have you wondered how he also became a marketing legend? This...
by Cary Reich | Dec 20, 2023 | Ad Campaign Jingles
In small business promotion, crafting an exceptional jingle is an art form that requires both strategic insight and creative flair. An excellent promo jingle is more than a catchy tune; it is a musical thread that weaves through the community fabric, fostering a sense...