Collaborating With Micro-Influencers: a Simple Guide for Small Business Owners

by Cary Reich | Sep 11, 2025 | General Info

Collaborating with micro-influencers presents small business owners with a powerful opportunity to improve brand visibility. These influencers, with followers ranging from 1,000 to 100,000, have higher engagement rates compared to larger counterparts. By focusing on...

The Power Of Storytelling In Modern Marketing

by Cary Reich | Aug 11, 2025 | General Info

Storytelling in modern marketing helps brands connect with people in a real and meaningful way. For example, a local bakery might share the story of how they use family recipes passed down for generations. Another brand could show how they help the environment by...

The Evolution of Jingles: From Radio Ads to Digital Campaigns

by Cary Reich | Oct 21, 2024 | General Info

The evolution of jingles from their start on radio channels to their current prevalence in online campaigns signifies a captivating yet frequently disregarded facet of advertising’s past. Initially employed during the radio’s peak, these memorable melodies...