Slogan & tagline writing
A great slogan does in a few words what a whole ad campaign tries to do: it lodges your brand in someone's memory. I write taglines built to stick, and to sing.
Words that work
For four decades Cary Reich has boiled brands down to the few words that make them unforgettable, the same instinct behind a hook that won't leave your head. Whether it stands alone on a billboard or becomes the payoff line of your jingle, I write taglines that are clear, ownable, and impossible to ignore.
Hear the workWhat you get
Several distinct tagline options to choose from, not one take-it-or-leave-it line.
FAQ
A slogan is the words; a jingle is the words set to music. Many clients start with a slogan and turn it into a jingle so the line is heard as well as read. We do both, so they work together.
You'll receive several distinct directions to react to, then I refine the one you love.
Yes, you own it and can use it across any medium, indefinitely.
Yes. From local service businesses to national brands, across the U.S. and beyond.