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If you’re like me, you’ve been humming jingles for most of your life. I grew up in the ’60s when advertising was at its peak, and the catchy tunes from television commercials were burned into my brain. As an adult, I still remember catchy slogans and themes from brands like McDonald’s (“I’m Lovin’ It!”) and Taco Bell (“Think outside the bun”). Fast-forward to today: We live in a digital age where everything is on-demand and instantaneousâincluding jingles. So, what does this mean for businesses? Well, if your company needs a quick way to boost brand awareness and get stuck in people’s heads, so they’ll keep coming back to you over time, writing original jingles might be right up your alley! Here are six easy steps to follow if writing one yourself:
What Is A Jingle?
A jingle is a short, memorable song that promotes a brand or product. Lyrics are often used in radio and television commercials to help consumers remember the company’s name behind the commercial. They can also be used in print ads, billboards, and other forms of media.
When writing a jingle for your business, it’s essential to keep two things in mind: brevity and memorability. Ideally, you’ll want to write something between 30-60 seconds long (the shorter the better). The goal here is not to tell an extended story about your companyâit’s simply about branding yourself with a catchy tune that sticks with people when they hear it again.
In addition to being short and memorable, certain elements make up successful jingles: repetition/rhythm, rhyme, imagery, and backing music (which can include instruments such as piano or guitar).
Why Use A Jingle?
You may be wondering if you need a jingle for your business. If so, let’s look at some of the main benefits.
- A jingle is a catchy tune that tells your customer what your business does. The lyrics are usually short and easy to remember, so they stay in their head long after leaving your store or service. This way, when they’re ready for another trip to the beach or want a new pair of shoes, they’ll think about you first!
- It’s a memorable way to stay top of mind with customers who might not otherwise remember where their favorite local business is located (or even if it exists).
- Building brand awareness means more customers will return repeatedly because they know exactly what kind of service they can expect from youâand will tell all their friends about it, too!
What Kind Of Businesses Use Jingles?
Any business that wants to stand out from the crowd and be memorable, among other things. That’s a broad category of companies, not just fast food restaurants and bars that use jingles. For example, there are many more examples for gyms (especially those with catchy theme songs), car mechanics who have become famous for their catchy tunes, pet stores, and pet hospitals. If you’re unsure if your company could benefit from a jingle, ask yourself: “Do I want my customers to remember me?” If yes, consider hiring someone like me to write one for you!
Why Should You Learn To Write A Jingle?
If you’re looking for a way to make your business stand out from the competition, a jingle is one of the best ways. Not only are original songs memorable and catchy, but they can also be used in many different ways: advertising, marketing campaigns, social media posts, websites, and even telephone calls with customers.
Step 1: Choose Your Topic.
Choose a topic that is relevant to your business. Be creative but not overly complicated. Make sure that the jingle will appeal to your target audience.
Step 2: Create Your Lyrics.
Your lyrics should be creative and memorable. This is the first impression of your brand that people will hear, so make sure it’s a good one! If people remember what you say in your jingle, you’re on the right track.
Here are some tips for writing lyrics:
- Use your brand name in the songs (and make sure it sounds good!).
- Use a rhyme scheme to keep things exciting and fun while being informative.
- Don’t make the lyrics too long; keep them short and sweet
Step 3: Determine Your Vocal Style.
When choosing a vocal style, there are only two options. You can use your voice or hire a voiceover artist. Consider using your agent if you’re comfortable singing and speaking in public. It’s also helpful if you want to convey the message of your jingle personally. If you don’t have the confidence or ability to sing, then hiring someone else is probably best for youâor perhaps try both styles and see how each works out!
You may also want to consider adding music or sound effects while recording your jingle since those can help set the mood and get people excited about hearing more from you in future advertisements (or make things sound more fun).
Step 4: Make Your Hook Memorable.
The hook is the most recognizable part of any. People will remember your business’s song when they hear it, so make it catchy!
It should also be short and memorable so people can easily remember it.
Step 5: Choose An Instrumental Melody That Pertains To Your Brand Image.
- Choose an instrumental melody that pertains to your brand image.
- Your jingle should have a harmonious melody that is uplifting and easy to remember.
- You want a simple, relaxing tune that everyone can easily hum.
Step 6: Determine What You Want The Jingle To Say About You And Your Brand.
Once you have a clear idea of what you want your jingle to say about you and your brand, it’s time to move on to the next step: determining what the song says about your product or service. When writing these lyrics, make sure they’re both catchy and accurate. If you’re selling flowers, don’t say they’ll last foreverâbecause they won’t! If you’re selling canned soup or other food items and claiming that they will be stored for years without going bad when openedâthat’s false advertising! Not only will customers be upset about receiving expired goods, but if any news outlet interviews them about how their experience with your company was ruined by ingesting spoiled soup after buying from it online (or wherever), this will also reflect poorly upon them.
So now let’s move on from thinking, “What does this jingle say?” Let’s ask ourselves instead: What does this jingle mean? Asking yourself these questions while writing lyrics can help ensure that everything makes sense lyrically and logically when combined with all other aspects of business operations, such as product quality control before shipping out orders, etc…
Writing an original jingle for your business is a great way to increase brand awareness and stick in your customers’ brains for the next time they need your product or service.
With a jingle, you can create a catchy tune that sticks in someone’s head. It’s easy to remember and will get stuck in their brain, so they think of your business whenever they hear it!
For example, if you can’t get the tune out of your head after hearing this song: “I’m lovin’ it!” you know McDonald’s has done well. The fast food chain has used this jingle for years to promote its brand and drive sales. They even have a website dedicated to sharing videos of people singing along with their catchy tunes!
And there you have itâsix easy steps to writing a jingle for your business in just one day! You know the power of a catchy tune that sticks in people’s minds, and now you can use that knowledge to grow your brand.
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